He also tells them of a young girl named Robin Weaver who went missing in 1888. Along the way, they meet two fishermen, one of whom warns them that the woods are haunted. After spending the night at a motel, the students explore the woods in north Burkittsville to research the legend. Locals tell them of Rustin Parr, a hermit who lived in the woods and kidnapped eight children in the 1940s. They travel to Burkittsville, Maryland, and interview residents about the legend. In October 1994, film students Heather, Mike, and Josh set out to produce a documentary about the fabled Blair Witch.
The Blair Witch franchise has since expanded to also include various novels, dossiers, comic books and additional merchandise. The film spawned two sequels: Book of Shadows, which was released in October 2000, and Blair Witch, released in September 2016. It became a resounding box office success, grossing nearly $250 million worldwide on a modest budget of $60,000, making it one of the most successful independent films of all time. Nevertheless, the film was regarded to have popularized the found footage film technique, which was later employed by similarly successful films such as Paranormal Activity and Cloverfield. While critical reception was mostly positive, the audience reception was polarized. Owing to its successful run at Sundance, Artisan Entertainment bought the distribution rights for $1.1 million, and had an American release on Jbefore expanding to a wider release starting on July 30. The Blair Witch Project premiered at the Sundance Film Festival on January 25, 1999, during which a promotional marketing campaign listed the actors as either "missing" or "deceased". About twenty hours of footage was shot and was edited down to eighty-two minutes. The film entered production in October 1997, with the principal photography taking place in Maryland for eight days. A casting call advertisement in Backstage magazine was put up by the directors and Donahue, Williams, and Leonard were cast. They developed a thirty-five page screenplay that left plenty of room for dialogue improvisation since it was an outline of the event. Myrick and Sánchez conceived the idea of a fictional legend of the Blair Witch in 1993. The three disappear, but their video and sound equipment (along with most of the footage they shot) is discovered a year later the "recovered footage" is the film the viewer is watching. Williams, and Joshua Leonard) who hike in the Black Hills near Burkittsville, Maryland, in 1994 to film a documentary about a local legend known as the Blair Witch. The film tells the fictional story of three student filmmakers (Heather Donahue, Michael C. The Blair Witch Project is a 1999 American found footage psychological horror film written, directed, and edited by Daniel Myrick and Eduardo Sánchez.
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